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EDO Retail: Main features
 
  • Web-based content and catalogue management
  • Easy upload of existing databases
  • Product matrix support
  • Inventory tracking
  • Multiple platform support
  • Unlimited products
  • Unlimited transactions
  • Context-sensitive help
  • Site search capability
  • Advanced shopping basket functionality: save and retrieve baskets
  • SSL support for customer security when entering credit card data
  • Product options selection: sizes, colours, hardback/paperback etc
  • Multiple product display options
  • Unlimited template editing capability
  • Field editing capability
  • Multiple currency capable, sales tax calculation
  • UPS zone-based shipping
  • Configurable payment methods, including credit card for web surfers, purchase order for trade customers.
  • Generates static pages for search engine compatibility and performance
  • Dynamic product pages
  • Affiliate management features
  • Email notification of orders to customer.
  • Orders delivered to merchant in encrypted email
  • Order details also available in merchant reporting screen
  • Sales statistics and full reporting on site activity

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Merchandising features
 
  • Cross-selling: When customer selects one product a related add-on is suggested
  • Up-selling: When customer selects a product system offers a higher-value one with suitable message. e.g. "For just £10 more you can upgrade…"
  • Promotions that can be set to run for specific periods and give items extra prominence
  • Discount pricing for regular or favoured customers.

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Service features
 
EDO Retail is a comprehensive managed service. Initial catalogue creation, site design and creation carried out by EDO Software Service. The EDO Retail store is hosted on EDO's high-capacity network infrastructure and managed for availability and security by EDO staff.

The merchant is left free to concentrate on merchandising, selling and fulfillment of orders.

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